diff --git a/jarvis/cogs/reddit.py b/jarvis/cogs/reddit.py
index 399ae69..1be089c 100644
--- a/jarvis/cogs/reddit.py
+++ b/jarvis/cogs/reddit.py
@@ -57,7 +57,7 @@ class RedditCog(Extension):
         Args:
             post: Post to build embeds
         """
-        url = "https://reddit.com" + post.permalink
+        url = f"https://redd.it/{post.id}"
         await post.author.load()
         author_url = f"https://reddit.com/u/{post.author.name}"
         author_icon = post.author.icon_img